In 1907 Giuseppe Morelli arrives in England and starts selling homemade gelato from the back of his bicycle, eventually arriving at the bustling English seaside resort of Broadstairs.
Over the next 3 generations, the Morelli family open their first ice cream parlour in Broadstairs near the site where Giuseppe’s bicycle had originally stood and the Morelli business expands locally, regionally and nationally into a successful coffee chain and finally by Marino Morelli and his daughter Bibi, into a magnificent ice cream parlour in the world famous Harrods store delighting customers for the next decade.
In 2003, Bibi Morelli, the 5th generation business leader, launches Morelli’s Gelato as a luxury ice cream franchise business. Morelli’s Gelato has since opened successful stores in Europe and the Middle East, now expanding also in the Far East and the Americas. As a family business since 1907, it is historic yet timeless.
Our brand is an aspirational brand, combining affordability at our entry price points with exclusivity in our spectacular sundaes, unique flagship locations and stylish store designs. Exclusive yet inclusive, we offer something special for everyone. Our goal is to bring the best fresh gelato to our customers worldwide, and for the nostalgic pleasure of ice cream to awaken the child in everyone.
BRAND VALUE:
Affordable indulgence – premium product with accessible entry price point Differentiated and luxury brand specialising in exclusive and prestigious locations worldwide Designer destination caffè or kiosk in an island or corner location Premium all day dining offer (caffè) Stylish Italian store design Local and tourist appeal Loyal and discerning customer base 100 year heritage yet still contemporary.
